Say what you like about Lily Allen (I'm talking to you, Perez) but the singer/songwriter knows how to work it in a financial crunch. To promote her sophomore album, the already critically acclaimed "It's Not Me, It's You," the singer has teamed up with Amazon to offer the album for the low, low price of $3.99- at least for the first week of sales.
The promotion, which was supposed to end on February 16th, offers an MP3 of the hit album that downloads directly to your iTunes (once you've installed the Amazon MP3 downloader- both Mac and PC compatible). Although the deal was supposed to end yesterday, a quick glance on Amazon showed the album still being sold at the bargain price, so do yourself a favor and buy it while the going's good. I know, it's $3.99 more than a pirated version- but come on. Guaranteed perfect quality and no chances of being rickrolled.
Personally, I think it's a great idea. It's pretty hard to shell out $10 for an album on iTunes and even harder to drop $20 on a hard copy at Virgin, leading even the most morally upright of us to BitTorrent and Limewire for our musical needs and wants. But at just under 4 bucks, Allen's making it a lot easier for college students to say yes to legal music- even if it's just for a week at a time.
That's not the only way Lily's been promoting her album- she also had a free show at the Bowery Ballroom on February 10th. If you missed it, she's also playing for free in Tokyo and London later this month... let me know how it was.
To listen to more of Lily's music, check out her myspace or the official music video to her hit single "The Fear" on youtube.