Prince's new albums, "LOtUSFLOW3R" and "MPLSoUND," as well as a third bonus album dubbed "Elixir," will be bundled together and sold exlusively at Target for the low, low, price of $11.98.
The albums, which drop March 29th, will also be available online through a new, subscription website. For $77, subscribers will be able to access the entire site, as well as download the disks and view "a robust selection of exclusive videos, behind the scenes action, news and concert info." The site will be ready for subscribers on March 24th.
I think this is a smart move- mostly. With iTunes selling albums for around $10 a pop, it's hard to justify going to Virgin for the hard copy- even though I prefer it. (My car still takes CDs.) It's a great way for Prince to stay competitive in both markets- the digital world and the hard copy.
But $77 for a subscription? Prince has been successful in the past with subscription websites (he's one of the few artists that were) but that was pre-recession. I guess the stakes aren't too high- fans will buy his CDs in one form or another.