Tuesday, March 24, 2009

Would You Pay $25 For a Vibrating Movie Theater Seat?

That's a rhetorical question.  But it's one that D-BOX Technologies is attempting to answer with their trademarked rumbling theater seats, as a new (and unique) method of attracting theatergoers. The seats, which are already being tested in select theaters in Los Angeles and Arizona, are designed to move along with the action in a film.

According to the company website,

"Our completely new D-BOX Motion Code™ system, conceived for use within commercial theatres, adds a new dimension to your experience. It allows moviegoers to Live the Action onscreen with an unmatched realism. In other terms, the D-BOX Motion Code™ system creates movements: pitch, roll, heave, and intelligent vibrations – perfectly synchronized with the onscreen action."

While it is true that going to the movies is becoming more and more pricey- I just paid $12 to go see I Love You, Man last Saturday- I really don't think a restless chair is going to attract the public.  Just the words they use to describe it turn me off.  Pitching, rolling, and heaving.  Kind of sounds like a late night bout with the flu to me, but hey, to each his own.

But just in case you're interested, here's an example of the chair. (Note: this one was designed for a home movie theater, not a commercial one.)

Just imagine trying to eat popcorn in that thing. 

1 comment:

  1. Yeah, I mean surround sound is great but this is probably going too far. Ticket prices are absurd enough that many people just illegally download. Imagine if the new action movies came out in your neighborhood only in theatres with this tech and you couldn't see (insert action flick here) for less than $25.

    Interestingly enough, they have tech like this for video games as well, including one which straps to your body and delivers electric shocks to particular body parts every time your virtual character takes damage (say, a shock to the leg when you get shot in the leg).

    Suffice to say, if you can afford the technology the question is how you made that much money playing that many video games ;0