That's a rhetorical question. But it's one that D-BOX Technologies is attempting to answer with their trademarked rumbling theater seats, as a new (and unique) method of attracting theatergoers. The seats, which are already being tested in select theaters in Los Angeles and Arizona, are designed to move along with the action in a film.
According to the company website,
"Our completely new D-BOX Motion Code™ system, conceived for use within commercial theatres, adds a new dimension to your experience. It allows moviegoers to Live the Action onscreen with an unmatched realism. In other terms, the D-BOX Motion Code™ system creates movements: pitch, roll, heave, and intelligent vibrations – perfectly synchronized with the onscreen action."
While it is true that going to the movies is becoming more and more pricey- I just paid $12 to go see I Love You, Man last Saturday- I really don't think a restless chair is going to attract the public. Just the words they use to describe it turn me off. Pitching, rolling, and heaving. Kind of sounds like a late night bout with the flu to me, but hey, to each his own.
But just in case you're interested, here's an example of the chair. (Note: this one was designed for a home movie theater, not a commercial one.)
Just imagine trying to eat popcorn in that thing.